Creator campaigns

Creator campaigns that pay for results.

Per video, per view, per install.

Creators post on Instagram, Facebook, TikTok and YouTube. Views are tracked on every platform. On Instagram and Facebook, viewers who comment your keyword get your link in a DM, so installs and sales are counted on the creator who brought them. You pay for what you choose.

Start your first campaign See how it works

On Instagram and Facebook, a comment can become an install

Every approved Instagram and Facebook video gets this flow. Your mobile measurement partner confirms the install, so you only pay for real ones.

attribution trailone comment, end to end
  1. 1
    Comment matchedin Chat33

    keyword SCAN on this reel

  2. 2
    DM sentin Chat33

    flow: SCAN launch reel

  3. 3
    Click countedin Chat33

    flow + post, tagged Clicked App Link

  4. 4
    Tracking link openedin your MMP

    pid=chat33_dm c=reel_oct_scan

  5. 5
    Install attributedin your MMP

    campaign reel_oct_scan

Installs by campaignexample MMP report
reel_oct_scan+141
carousel_oct_macros17
story_oct_free_week9

One tracking link per post, so every row is one post. Numbers are illustrative.

What you get on day one

Every 2 hours

Views checked on Instagram, TikTok and YouTube, paid per 1,000

Per install

Pay for installs your MMP confirms, from Instagram and Facebook videos

Works with AppsFlyer, Adjust and Branch

$99

A month per campaign when you pay creators yourself, with no fee on what they earn

50 creators included, then $49 a month for each extra 50

How a campaign runs

Five steps, all in one place.

  1. 1

    Set the deal

    Choose what you pay for: per video, per 1,000 views, per install, plus bonuses when a video hits a milestone. Pick the keyword viewers comment and the link they get.

  2. 2

    Creators join

    Invite the creators you want or open the campaign to applications. You approve who gets in, and keep it private if you like.

  3. 3

    Comments turn into DMs

    On Instagram and Facebook, each approved video gets its own comment-to-DM flow on the creator's account. Viewers who comment your keyword get your link in seconds. TikTok and YouTube videos earn from views.

  4. 4

    See what every video brings

    Views, comments, DMs, clicks and installs are counted per creator and per video, so you see which videos sell and which only get views.

  5. 5

    Creators get paid

    Pay them yourself from the statement, or fund the campaign and Chat33 pays them every week through Stripe.

Two ways to pay creators

You pay them

  • Agree rates with each creator your way
  • Chat33 counts videos, views, installs and what each creator earned
  • Download the monthly statement and pay from it
  • You handle creator tax forms; Chat33 tracks what each earned
  • $99 a month per campaign with 50 creators included, $49 a month for each extra 50, no fee on creator pay

Chat33 pays them

  • Fund the campaign by card or invoice
  • Creators are paid every week through Stripe, which collects their tax details and issues 1099s for US creators
  • The budget is a hard cap: creators can never earn more than you funded
  • 10% fee on the budget you fund (card payments add 3%); what is left at the end stays as your credit

Either way, every approved campaign video comes with usage rights for organic posts and paid ads, or organic only if you choose, forever by default or for the period you choose. Creators keep ownership.

Your budget is protected

Report a video

Something wrong with a video? Report it and its pay is frozen until Chat33 reviews it.

Pay waits 14 days

When Chat33 pays, earnings wait 14 days before they can be paid out, so view and install pay from a deleted video is taken back first.

Only confirmed installs

Installs come from your MMP's postbacks, not from clicks, so a creator is paid for people who actually installed.

Launch a campaign that pays for results.

Create your account, set your rates and keyword, and invite your first creators. Chat33 approves every brand before its first campaign goes live.

Start your first campaign