Instagram comment-to-DM automationEvery comment.
Answered in their DMs.
Someone comments your keyword, and your link lands in their DMs in seconds, with a public reply under their comment. You make the next post. Chat33 answers this one.
- Live in 5 minutes
- No credit card
- Free plan forever
When someone comments on
Reply publicly under the comment
@maya.creates sent, check your DMs
picked at random from up to 15 variants, commenter tagged
And send them this DM
button → your link, every click counted
You've seen it everywhere.
“Comment GUIDE and I'll send it to you” became the most common call to action on Instagram for a simple reason: it asks for one word instead of four steps.
Link in bio
4 steps before the link
- 1Reads your caption
- 2Leaves the post for your profile
- 3Taps the link in bio
- 4Hunts for the right item on a link page
Interest cools with every tap
Comment-to-DM
2 steps, zero searching
- 1Comments one word
- 2Gets the link in their DMs
The link arrives while they still want it
And the comment counts as engagement on your post
Make more money.
Turn people who like your post into people who click.
Share the link the moment they ask, while they are still looking at your post.
Open a real conversation you can answer from one inbox when they write back.
See what each post earns: runs, DMs sent and every link click, per flow.
Grow while you post.
Every keyword comment is a conversation and a signal.
A public reply under every comment, picked from up to 15 variants, with the commenter tagged.
More comments on the post, because asking for one word is the easiest call to action there is.
Nobody waits for you to wake up. The DM goes out at 3 a.m. the same way it does at noon.
Live in 3 steps.
About five minutes, start to first DM.
Connect Instagram
Log in through Instagram's own screen. Chat33 never sees your password. A creator or business account is all you need.
Pick the post and the keyword
One post, a few, or every post and reel. The keyword matches anywhere in the comment, in any case.
Write the DM and switch it on
Your message, a button with your link, a few public replies. Comment from a second account to see it work.
Everything one comment can start.
Specific posts or all of them
Run a keyword on one launch post or across your whole feed, including reels.
Link buttons that count clicks
Send the link as a button. Tracked links count every click, so you know which post sold.
Public replies that don't repeat
Up to 15 reply variants picked at random, each tagging the commenter by name.
One inbox for the replies
When people write back, Instagram and Facebook conversations land in one place for you or your team.
Every run, logged
The Activity view shows each comment that fired a flow, what was sent and whether it went through.
Facebook Pages too
The same flow answers comments on your Facebook Page posts, in Messenger from your Page.
The rules, up front.
Chat33 runs on Meta's official API as an approved Meta Tech Provider. It never asks for your password and only sends what Instagram allows. Here is what that means.
One DM per comment
Meta allows one private reply to each comment. When the person writes back, a DM keyword flow can take it from there.
Professional accounts only
Instagram's messaging API works with creator and business accounts. Switching is free and keeps your followers.
No DM on follow
Sending a DM when someone follows you is a closed Meta beta. Chat33 does not have it, so we do not sell it.
Free to start.
Pay when your comments outgrow it.
Free
$0/mo
No credit card, no time limit
- 100 active contacts a month
- 1 channel
- 3 flows
- 1 user
Starter
$19/mo
Billed monthly, cancel anytime
- 1,000 active contacts a month
- 10 channels
- Unlimited flows
- 2 team members
Pro
$49/mo
Billed monthly, cancel anytime
- 5,000 active contacts a month
- 20 channels
- Unlimited flows
- 5 team members
All plans and limits · Compare with ManyChat at the same audience
Playbooks for your niche
New to it? Start with how comment-to-DM works on Instagram.
Questions
- What is Instagram comment-to-DM automation?
- Someone comments a keyword under your post, such as GUIDE, and an automatic DM with your link lands in their inbox within seconds. Chat33 can also post a public reply under their comment, so everyone reading the thread knows the DM went out.
- Is it complicated to set up?
- No. Connect your Instagram account through Instagram's own login, pick a post or all posts, type the keyword, write the DM and switch the flow on. Most people are live in about five minutes, and you can test it by commenting from a second account.
- Is Instagram OK with this?
- Yes, when it runs on Meta's official API. Chat33 is an approved Meta Tech Provider and only sends what the Instagram API permits: one private reply per comment, and replies inside a conversation the person opened. Tools that log in with your password and imitate a person are the ones that get accounts restricted.
- Will it feel too automated?
- It reads like a quick, personal answer because it is one: the person asked for the link and gets it from your own account. Public replies are picked at random from up to 15 variants you write and tag the commenter, so the thread never fills with the same line.
- Does the keyword have to match exactly?
- No. The keyword matches anywhere in the comment and in any case, so GUIDE, guide and 'guide please' all trigger the same DM.
- Does it need a business account?
- It needs a professional account, which means a creator or business account. Switching from a personal account is free in the Instagram app settings and keeps your followers and posts.
- Does it work on Facebook too?
- Yes. The same flow works for comments on your Facebook Page posts, and the reply arrives in Messenger from your Page. Instagram and Facebook conversations land in one inbox.
- What can't it do?
- Meta allows one private reply per comment, so a comment triggers one DM; when the person writes back, a DM keyword flow can continue. Chat33 cannot DM people when they follow you: that is a closed Meta beta it has no access to.
- How much does it cost?
- The free plan includes 1 channel, 3 flows and 100 active contacts a month, with no credit card. Paid plans start at $19 a month.
Your next post
answers itself.
Connect Instagram on the free plan, pick a keyword and watch the first DMs go out.
- Live in 5 minutes
- No credit card
- Free plan forever